An average business owner, public official or musician can't bank on getting good press for bad things. With rock stars, good behavior would break the stereotype and might seem like a story in itself. They didn't stay up all night after the concert with groupies and trash the hotel room—they read Chaucer instead, and had a glass of wine? No way. Infamy also tends to burn out quickly. The press moves on to the next hot mess.
The best strategy is trying to get exceptional press for doing exceptional things, for having a unique story to tell, for having a great product, new and different ideas, a fresh perspective. It may not sound as fun, it's certainly hard to do, but it's worth it. Actively scan device characteristics for identification.
Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. PR is spin and propaganda. PR is a waste of money. The client is always right. We're ready to tackle your marketing challenge. The proverbial expression began to be used in the early 20th century. The idea that no publicity can do harm is clearly open to question.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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