What kind of people drink pbr

In the early s, PBR's popularity started rising without any encouragement from the brand itself, which benefited from a more general renaissance of all things "retro-chic. While PBR's new marketing campaign was aggressive, it also purposefully avoided the mainstream, eschewing Super Bowl TV ads in favor of sponsorship of "hip" events.

Campbell also pointed to the example of PBR's classically cool Drink and Draw campaigns, in which artists -- "who are also viewed as following their own desires and motivations" -- are invited to make PBR-themed artwork. PBR's success aligns with Campbell and Warren's findings that, for example, consumers prefer water bottle designs that demonstrate their "autonomy" by deviating from the norm. But in PBR's case, consumers weren't rebelling against traditional advertising, so much as they were responding to the ubiquity of other beer companies' terrible ad campaigns.

PBR's marketing has adhered to this "bounded" autonomy by sticking to only as much deviation as its target audience can handle, e. So what happens when a brand reaches peak market saturation? According to Campbell, that's when a brand has to find a way to reassert its outsider cred, or risk having a "cooler" trend take over. Two words for you, Pabst: craft beer. News U. Politics Joe Biden Congress Extremism.

Special Projects Highline. HuffPost Personal Video Horoscopes. Guy 2: yea, did you ever hook up with her? Guy 1: you know it , but I had to get completely shit faced off the PBR to do it.

Pabst Blue Ribbon. You know, the really cheap crappy beer that gets you good and drunk. Wanna get a case of PBR? To many, the news may be like seeing a death notice and swearing that person died years ago — proof it was already dead to them anyway.

Whatever unfolds next will be a fascinating chapter in beer history, but obviously the real reason all this would even come to beer fisticuffs in the first place is the notoriously fickle taste of trendy young drinkers, who never met an obscure, long-forgotten product they could co-opt and absorb for a brief period… until it got too mainstream.

Pabst — cheap, palatable and often sold with a shot of whiskey — is a beer of simple pleasures. With PBR comes the promise of an easy, cheap daytime buzz you can ride into the night. But it ceased to be the beer du jour years ago, when hipsters caught wind of craft beers, sour beers, microbrews and high-gravity beers.

These are better, cooler beers to love these days because they telegraph erudition, foodie-ism and snobbery — the true trifecta of hipster cool. I see it everywhere. They are the ultimate re-branders.

Then, they find a way to make it so precious and bespoke that it inflates both its value and its price. Take vinyl, for example: Hipsters singlehandedly brought it back because a select group of music nerds have always understood that vinyl, when actually recorded from analog , sounds better.